http://www.keenfootwear.com/stand/
KEEN Ambassador at NCSU: Steven
Squires
Sponsored by: WESA and The
College of Management Student Ambassador Club
Stand UP, OUT and FOR Sustainability Campaign:
In the fall of 2007, KEEN Footwear will be encouraging people across
the country to submit their innovative, executable ideas that support
sustainability. KEEN has set aside $150,000 to encourage creative,
adventurous, caring people whose ideas and actions can help us all
reduce our ecological footprint.
The primary emphasis of the campaign is a nationwide
tour to 50 college campuses, where students will be introduced to
KEEN’s vision, hear stories of exemplary practitioners and
be invited to submit their own ideas to KEEN’s website. The
collected proposals will be reviewed over the winter, announced
in the spring, and the entire campaign will culminate in a summer
solstice celebration in 2008.
They have assembled a panel of judges who will review
and reward ideas within three categories:
• Stand Up – for creative individuals
who communicate the value of sustainability
• Stand Out – for adventurous people
who play in a sustainable way
• Stand For – for innovative actions
that care for people and the environment
On each campus a student ambassador will lead the advertising effort
to build awareness about the campaign. This advertising campaign
will include the following:
• Placing posters
• Passing out informational cards
• Student newspaper and radio ads
• Talking with interested student groups and professors
The ad campaign will end with a campus film screening and presentation
in mid–Fall. The film is a short documentary about 9 individuals
who took the initiative with their creative sustainable idea and
found a way to implement that idea. Following the film, a KEEN representative
will be available to facilitate a Q and A about the campaign and
about environmental issues.
Events:
Poster Hanging on Campus
Sunday, Sept. 23rd
Meet at the Atrium.
Brickyard Table Day
Monday, Oct. 1st, 10:00am-2:00pm
Setup/breakdown table, shifts, handouts.
STAND Documentary
Wednesday, Oct. 3rd, 7:00-9:00pm in Poe Hall, Room 216
Guest Speaker: Mark Singleton of American Whitewater. FREE
t-shirt and keychain when you attend. RAFFLE for some prizes. Sign
a Traveling Mosaic to show support.
If you'd like to get involved, you can:
- Visit http://www.keenfootwear.com/stand/
for more information on the Stand Campaign.
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